Improving business performance (success) by goal setting using our free Small Business Benchmarking tool.

This benchmarking tool has been developed by a research and small business advisory team at Curtin University over a number of years. It provides an opportunity to confidentially compare your business performance against other similar businesses every year, across a range of easy to understand measures at no charge (yes it is free!).  All we need to make it work for you is to have four or more similar businesses complete the tool. Once that happens you are on your way to measuring your success relative to other businesses.

The information required to benchmark the business is designed to be quick and simple for you to supply, with one 30 minute session using our online collection tool.  After providing your business information you will be given a ranking against at least three other similar businesses as soon as it is available.  When sufficient responses are received for a particular business type to allow calculation of a benchmark, all participants of that type will receive an email confirming that an SB² score is available. To keep you up to date in tracking your own performance, you are given password protected access to the data. Our process removes any concerns about sharing sensitive commercial information since no names or identifying data is disclosed.  All data is collected and stored in a secure server with data protected by SSL encryption, this ensures your private information is safe.

If you own and operate multiple business types, we suggest you focus on the business from which you derive the greatest income. If you own multiple locations of the same type of business, you should answer this survey based upon the consolidated position of all outlets. If you own multiple businesses that are entirely different in makeup and you wish to benchmark them both/all, then you will need to supply a different email address for each business that you provide data for.

So what are you waiting for...sign up now to benefit from this free small business community initiative.

Should you require further information, contact the researchers (click here to contact us)

This project is part funded by Curtin University of Technology. More information and research output including industry snapshots can be found by visiting www.business.curtin.edu.au/wasbb .